Crisis Communication Protocol
This protocol is designed to provide the system with guidance in communicating to stakeholders, including parents/guardians, staff, students and media, in emergency and crisis situations. In an emergency, the safety and well-being of students, staff, and volunteers are the first priorities of the schools and the system. Additionally, the provision of factual information is of critical importance. Communications with the media, staff, parents/guardians, students and the general public, must be accurate, timely, effective and consistent.
This protocol provides direction for communication at the site of an incident as well as within the school and through the system in general. It outlines who should provide the necessary and appropriate information, to whom the information should be directed, and how it is disseminated.
First adopted: October 2006 (named Media Protocol – Crisis Communication)
Revision history: October 2017